Whenever someone visits the site with your referral url they will see your ad at 1st position and when they join under you and promote with their referral url then it will display your ad at the 2nd position and so on..
You can see the demo chart below that will explain to you how much traffic you can get by just referring 10 people.
| 10 people joins under you | 1x10 | Your website gets 10 hits |
| 10 people joins under each of them | 10x10 | Your website gets 100 hits |
| 10 people joins under each of them | 10x10x10 | Your website gets 1,000 hits |
| 10 people joins under each of them | 10x10x10x10 | Your website gets 10,000 hits |
| 10 people joins under each of them | 10x10x10x10x10 | Your website gets 100,000 hits |
| 10 people joins under each of them | 10x10x10x10x10x10 | Your website gets 1,000,000 hits |
| Total hits your website will get : 1,111,110. | ||
This is all an assumption based on the fact that you and your downlines will refer 10 people each , it can be more or less depending upon you and your downline efforts.